A sign in a Tokyo hotel said: Guests are requested not to smoke or do other disgusting behaviours in bed.
At another Japanese hotel, a room featured a sign which read: You are invited to take advantage of the chambermaid.
A hotel elevator in Paris advised: Please leave your values at the front desk.
The door of a Moscow hotel featured the following message: If this is your first visit to the USSR, you are welcome to it.
Incorrect translations will quickly be discovered. Businesses must then rework the copy, rebrand the product and reprint all of the associated marketing materials. Costs spiral and deadlines are missed. When HSBC launched their “Assume Nothing” campaign internationally, the tagline was translated into some languages as “Do Nothing”. It cost the bank $10 million to rectify the mistranslation of a single word.